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Corporate event photography blog. Silver Apples Photography

Recording events; my approach to corporate event photography

Written by Jenny Aston on . Posted in Corporate photography, Corporate event photographer, Corporate Events, ED&I, Professional photography. 43 Comments on Recording events; my approach to corporate event photography

Recording events: my approach to corporate event photography 2

 |  Jenny Aston

Corporate event photography blog. Silver Apples Photography

Corporate event photography: my approach to recording events

As a photographer, I must be a silent observer, blending seamlessly into the event while ensuring that I capture the essence of the occasion. In this article, I will delve into my approach as an event photographer, emphasising the importance of being polite, professional, and discreet to achieve remarkable results.

Corporate event photography requires the ability to capture important images while remaining unobtrusive.

  1. Silent observation

To me, being a photographer at an event means being invisible – a fly on the wall. I aim to be as inconspicuous as possible, allowing the event to unfold naturally, without being disrupted by the camera’s presence. This way, I can capture genuine reactions, unfiltered by self-awareness or performance.

Minimal equipment: Corporate event photography requires professional equipment, nevertheless I prefer using lightweight, unobtrusive equipment that doesn’t draw unnecessary attention. Tripods only when necessary, lamps only when I absolutley have to, and discreet clothing allow me to blend in seamlessly.

  1. Discretion

Politeness is key: Being polite and courteous is my number one rule. I strive to be respectful to the event’s hosts, participants, and guests. This approach helps me build a positive rapport with those I’m photographing and ensures that my presence is not perceived as intrusive.

Prior consent: Due to the nature of some of my work, participants are forewarned of the presence of a photographer. Those who need to be anonymous inform the client prior, and signal to me at the event, if they need to be excluded from photographs. Since all images are only released through the client, they ultimately have the task of a final check.

  1. Professionalism and preparation

Preparation is crucial: Before every event, I thoroughly research the venue, schedule, and any specific shots that are desired. This preparation ensures I know what to expect and where to be, reducing the chances of unexpected disruptions.

Backup equipment: As a professional, I always carry backup cameras and equipment to avoid any disruptions if something malfunctions. Doing corporate event photography means being prepared helps me maintain a seamless flow of photography.

  1. Blending in

The right attire: Dressing appropriately for the event is essential. I choose attire that matches the formality or theme of the occasion, allowing me to seamlessly blend in with the guests and not stand out as a photographer. I tend to dress as a guest, unless specifically instructed otherwise.

Familiarity with the environment: Familiarity with the event’s surroundings and its participants is key. I always arrive early to get a feel for the space, the lighting, and to chat with attendees. This approach not only makes me seem less like an outsider but also helps me find the best angles for shots, and alternatives for when schedules alter on the hoof.

Familiarity with the organisation: Working with a new organisation requires research. I must be familiar with the teams, board, committees, members and key delegates. This is always a work in progress, even with established clients, but it means the photographs have greater fluency and value to the client.

  1. Working with natural light

Avoid harsh flash: The use of a harsh flash can disrupt the atmosphere of the event and make subjects uncomfortable. TIB – This is Britain, and flash is unavoidable in low light weather or during the short days of winter. Whenever possible, I opt for natural light or softer, diffused flashes to ensure a more natural and relaxed atmosphere.

Staying unobtrusive: My goal is to capture genuine moments, so I avoid using a flash in sensitive situations, such as during speeches or emotional ceremonies. I adapt my camera settings to work well in low-light conditions, ensuring that the event remains undisturbed.

  1. Candid vs. posed shots

Candid moments: Candid shots are often the most useful as they capture real emotions and interactions. I focus on capturing candid moments as they unfold naturally, with a keen eye for expressions, gestures, and connections.

Balancing posed shots: While candid shots are invaluable, most events require posed group photos or individual portraits. I aim to keep these sessions brief and enjoyable, maintaining the same unobtrusive approach.

  1. Post-processing

Enhancing, not altering: In the post-processing stage, my aim is not to alter reality but to enhance the images. I edit for colour correction, exposure, and composition, while preserving the authenticity of the captured event.

Deliver on Time: Professionalism extends to delivering the final images promptly. I make it a priority to provide clients with their photos within the agreed-upon timeframe, ensuring satisfaction and trust.

  1. Building trust and reputation

Word of mouth: Reputation is everything. I understand that the success of my business hinges on the trust I build with clients. Positive feedback and referrals from satisfied clients are the lifeblood of my profession. However, since much of my work is private, invitation only or embargoed, I have the tricky job of marketing the invisible.

Respecting Privacy: Privacy is of paramount importance in corporate event photography. Respecting the privacy of individuals and maintaining the confidentiality of sensitive events are non-negotiable aspects of professionalism.

  1. Finally

Corporate event photography presents its fair share of challenges, from unpredictable lighting conditions to fast-paced moments. Additionally, technology, social media and events themselves – post pandemic – change at pace. Adapting to these challenges, extending my proficiencies and services, and still capturing remarkable shots is both a test of skill and a source of personal growth.

The Silver Apples Photography portfolio for corporate event photography can be found by clicking here

The  portfolio for hybrid and online event photography can be found by clicking here

And the page with more information about corporate event photography can be found by clicking here

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MCA annual awards, The Great Room, Grosvenor House Hotel, London. Corporate event photographer Jenny Aston

How to hire a Corporate Events Photographer

Written by Jenny Aston on . Posted in Corporate event photographer, Corporate Events, Corporate photography, Event photography, Professional photography. 38 Comments on How to hire a Corporate Events Photographer

What to think about when hiring a corporate photographer

  |  Jenny Aston

Corporate events photographer 4

How to hire a Corporate Events Photographer

Now that media and content is becoming so central to driving visibility, corporate events play a pivotal role in fostering relationships, expanding networks, and achieving organisational goals.

Hiring a corporate events photographer; Whether it’s a grand product launch, an annual company conference, a sector award ceremony or an exclusive gala dinner; capturing the essence of these events is paramount. This is where a professional corporate events photographer steps in, ensuring that every moment is preserved in high-quality, visually compelling imagery.

At Silver Apples Photography, I understand the significance of hiring a photographer who meets your requirements. But it is also essential to manage risk by working with professionals who have copious experience, not just a smart website. In this comprehensive guide, I will walk you through the essential steps to help you find the perfect corporate events photographer for your specific needs.

  1. Defining Your Objectives

Before you start your search for the ideal corporate events photographer, it’s crucial to have a clear understanding of your objectives. Ask yourself questions like:

  • What is the primary purpose of the event?
  • What specifics do you want to capture?
  • What style of photography best suits your brand and event?
  • Who are the key players that need capturing?
  • How will the images resonate with your brand’s values and objectives.

By defining your objectives, you can tailor your photographer search to match your event’s unique requirements. This clarity will set the foundation for a successful partnership.

  1. Research and Referrals

Begin your quest for the perfect event photographer by researching reputable professionals in the field. Look for photographers who specialise in corporate events, as they will understand the unique challenges and expectations involved.

Align your selection with the ethos of your company. It is important to match the photographer with the company policy, both from the selection of photographer and from the pictures taken. Is the photographer and their eye a good match for your diversity and inclusion statement, for example. I will write more about this in a future article.

  1. Portfolio Assessment

A photographer’s portfolio is a window to their expertise and style. Dive deep into their portfolio, paying close attention to their past work at corporate events. Look for diverse examples that showcase their versatility in capturing different types of corporate gatherings.

Examine the quality of their images, the composition, and their ability to tell a story through visuals. The best corporate events photographers are adept at creating a narrative through their shots, ensuring that your event’s essence is interestingly portrayed.

  1. Consultation and Communication

Once you’ve shortlisted a few potential candidates, it’s time for a consultation. This is an opportunity to discuss your event’s specifics and gauge the photographer’s understanding of your needs. Effective communication is key, and a photographer who actively listens and collaborates with you will likely deliver better results.

  1. Equipment and Technical Expertise

To ensure the highest quality photographs, inquire about the photographer’s equipment and technical expertise. Professional-grade cameras, lenses, and lighting equipment are essential for capturing corporate events in various lighting conditions. That is a given, but ask them also what is their backup for equipment failure. Ask about their experience with post-production techniques as well, as photo editing is a crucial part of the process.

  1. Pricing and Packages

Budget considerations are a significant factor in hiring a corporate event photographer. Request detailed pricing information, and make sure it aligns with your budget. Be wary of hidden costs, and ask for a breakdown of what is included in each package. Find out how you receive the image files, discuss file size and set an agreed submission time.

  1. Client Reviews and Testimonials

Reviews and testimonials from previous clients can provide valuable insights into a photographer’s professionalism and the overall experience they offer. A photographer with a track record of satisfied clients is more likely to meet or exceed your expectations. You may have to ask for this; some photographers, like me, prefer to keep their clients private.

  1. Availability and Schedule

Before finalizing your choice, confirm the photographer’s availability on your event date. Ensure they can commit to the entire duration of the event and any pre- or post-event photography needs.

  1. Contract and Terms

Once you’ve found the perfect corporate events photographer, it’s crucial to establish the terms of your agreement. A well-drafted contract should outline all the details, including the scope of work, pricing, delivery deadlines, and any additional services.

  1. Finally

Hiring a corporate events photographer is an investment in capturing the essence and success of your corporate gatherings. Experienced photographers understand the importance of creating images that resonate with your brand’s values and objectives. By following the steps outlined in this guide, you can ensure that you select a corporate events photographer who not only meets your expectations but surpasses them, leaving you with a collection of images that reflect the essence of your event.

The Silver Apples Photography portfolio for corporate event photography can be found by clicking here

The  portfolio for hybrid and online event photography can be found by clicking here

And the page with more information about corporate event photography can be found by clicking here

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Delegates at a conference on Equality, diversity and inclusion (ED&I)

Equality Diversity and Inclusion – or ED&I

Written by Jenny Aston on . Posted in Equality diversity and inclusion, Corporate event photographer, Corporate Events, Corporate photography, ED&I, Event photography. 51 Comments on Equality Diversity and Inclusion – or ED&I

Recording diversity: ED&I / Equality Diversity and Inclusion; how photography can align with corporate policy on workplace inclusion.

 |  Jenny Aston

Delegates at a conference on Equality, diversity and inclusion (ED&I)

Equality Diversity and Inclusion – how photographers can contribute to a better environment.

When I first submitted this article to my social media I had a slight knot of worry that I may have used the wrong terms, perhaps I should have passed it in front of some legal expert. Counter culture is so strong that I was concerned even to put something in print. However, I have always felt that it is better to use my voice than be silent on important subjecs. I have re-written various paragraphs and – here it is.

Equality Diversity and Inclusion have become more than just buzzwords in todays corporate environment, and rightly so. They are guiding principles that shape the culture and identity of organizations.

Equality diversity and inclusion – by understanding the positive benefit and the importance of contribution by people from diverse backgrounds, best practice brings respect across the board. Companies around the globe are signing up to excellency principles, making concerted efforts to foster a workplace environment that celebrates difference, and values every individual’s unique contribution. As a photographer, I firmly believe that my lens has a pivotal role to play in reflecting and promoting these values. This belief has been at the core of my practice throughout my career. In fact it was why I first took up photography as a teenager. In this article, I will share my views on how my photography aligns with corporate policy, mission statements and ethos in terms of equality diversity and inclusion in the workplace.

It has to be said that organisations which have an authentic Equality Diversity and Inclusion or ED&I policy will reap the rewards, and these rewards will be visible. Creating an environment where the workforce can bring their whole selves to work, without covering or masking, is good for business. It is also good for the client, the product, the end result. An inclusive workplace promotes innovation, problem solving, increases markets. It also attracts talent, extends retention, produces high performance teams and builds reputation. I am going to point out two marketing campaigns that absolutely illustrate this; first the Victoria’s Secret #Undefinable brand which has extended from the traditional skinny ‘Angels’ to intimate clothing for a more inclusive body type and now for people of mixed ability for VS Adaptive. The second is the Virgin Atlantic reel, which I’m sure many people have seen by now.

Photography is a powerful medium. It is not just about taking pictures but building a story about the company as a whole. In an era of visual overload, where photo editing and filters can easily distort reality, I strive to capture the unfiltered, genuine moments that reflect the true essence of a company’s workforce. My lens does not discriminate, and I ensure that every individual including those with protected characteristics, is given a fair chance to be seen and heard. This approach mirrors the commitment of inclusive organizations to create a level playing field of equality for all their stakeholders, valuing their unique perspectives and experiences.

In a corporate setting, this means capturing the essence of a diverse workforce. It means showcasing employees of different genders, ethnicities, ages, abilities, and orientations in a way that reflects their authentic selves. By doing this, I help companies present themselves as places where everyone can find a sense of belonging and respect. Corporate events, awards and conferences are situations when a company can illustrate its commitment to diversity and inclusion. This is where the effectiveness of an ED&I policy shows its reward with and to the workforce, the clients, the service and the organisation. I play my part by recording this success.

In an inclusive workplace, it is essential for all employees to feel heard and valued. My photography can play a role in amplifying those voices and conveying the stories that make each person unique. By doing so, I hope that I help create a sense of community, where individuals can relate to and support one another, fostering a culture of inclusion. This authenticity aligns with corporate policy that emphasize transparency and trust. Authentic photography demonstrates a commitment to sincerity, which is an integral aspect of an inclusive workplace culture where individuals can bring their whole selves to work without fear of judgment.

Additionally, my photography plays a role in challenging stereotypes and biases. Equality diversity and inclusion are not just about representation but also about breaking down the preconceived notions that can hinder growth and innovation. By showcasing employees in roles and situations that challenge traditional expectations, I can encourage viewers to question their own biases and perceptions. I can also challenge the stereotypes that may exist. This, in turn, contributes to the corporate mission of creating a workplace where talent and potential are recognized above all else.

I believe that my photography aligns with an Equality Diversity and Inclusion or ED&I corporate policy by fostering a sense of pride and unity among employees. When employees see themselves and their colleagues represented in the company’s visual identity, it sends a powerful message that they are valued, and their contributions matter. This sense of pride and unity is a fundamental component of inclusive workplaces, where employees are not just part of a workforce but part of a family. My photography can help create an emotional connection between employees and their organization, encouraging them to actively engage with the company’s mission of diversity and inclusion.

Photography is a potent medium that can shape perceptions and convey powerful messages. As a photographer, I see my role as an essential part of an ED&I corporate policy. Through this work, I contribute to creating a more inclusive corporate culture, where every individual’s unique contribution is celebrated, and differences are seen as strengths rather than weaknesses. In the age of visual storytelling, the camera’s lens is a powerful tool for promoting diversity and inclusion in the workplace, and I am proud to play my part in this important journey. I must add that I have consciously not included photographs in this article. It would feel as if I were labeling people – have I covered this, have I covered that?? You will have to look at my greater portfolio to see how I have put this into practice. The lead picture is from a conference on ED&I / equality diversity and inclusion.

I thank the organisations who commission work from me, for their education, encouragement and support. We are all learning together, growing together and benefitting from environments that promote equality diversity and inclusion.

Equality Diversity and Inclusion (or ED&I) Resources;

For more information see  Equality Diversity and Inclusion or ED&I | Law Society

The Silver Apples Photography portfolio for corporate event photography can be found by clicking here

The  portfolio for hybrid and online event photography can be found by clicking here

And the page with more information about corporate event photography can be found by clicking here

Blog posts:
Blog categories:

Continue reading