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Group photographs; eight authors at a literary festival

Dynamic group photographs & team photography

Written by Jenny Aston on . Posted in Group photographs, Corporate Events, Corporate portraits, Event photography, Group photography, Team photography. 34 Comments on Dynamic group photographs & team photography

Dynamic group photographs and team photography

  |  Jenny Aston

Group photographs and team photography of 24 members of a choir, Oxford

When it comes to dymanic group photographs, be it a press release, a corporate conference, or a formal gala, the role of a high-profile event photographer reaches far beyond merely pointing and shooting.

I was reminded of the ‘joys’ of group photographs after seeing a group picture on the Royal Family’s social media post which had the King with 5 people, all standing in a row. It could only be described as  a scruffy photograph – the horizontals were squiff and everyone except for the king looked like rabbits in the headlights. It was a picture that did need to be taken; the King was meeting with leaders of industry and were doing important work, but the moment was lost in a dry, dull, careless image.

One of my specializations is in formal and informal group photographs, where the objective is to transform a static line-up of individuals into a dynamic composition that radiates energy and inclusivity. This is an art that demands not only technical skill but also a deep understanding of group dynamics, the hierarchy within the group, and the individuals’ unique characteristics. In this article, I’ll delve into my methodology and the strategies I employ to swiftly and positively direct group compositions, all while respecting the nature of the event and the participants.

The essence of group photographs

Group photographs, when executed well, are more than just a record of people standing together. The commission may be to record the presence of participants, promote an event, communicate a concept, celebrate an award or occasion, or team photography or a working group. My job is to illustrate a story, or to connect a group of individuals. The traditional approach to this type of photography often results in what I call “horrid rows” – static, lifeless, and devoid of character. This is exactly what I strive to avoid. Instead, my goal is to create images that are dynamic, inviting, and memorable.

Knowing the subject

The first step in creating dynamic group photographs is to understand the subject. The second is familiarity with the people you’re working with. This goes beyond knowing their names and titles; it’s about researching who they are and why they are included. I spend a lot of prep time on Google, Wikipedia and company websites. When it comes to the job, then, consideration must be made in recognizing the unique characteristics of each individual. Height, build, and clothing are key elements that can greatly influence the composition of the group. For example, placing taller individuals towards the back and shorter ones in the front can create a balanced look, but it is a bit dull. Alternating dark and light clothing can add visual interest and variety, but again it is prescriptive. Often I will find the majority of people are wearing dark subdued colours and one person is in bright red. This is great. Height and colour need to be off-set, to disrupt balance and these considerations are what contribute to dynamic images.

Acknowledging hierarchy

In many group situations, there’s a natural hierarchy that needs to be acknowledged. This is especially true in corporate and formal settings. As a photographer, it’s crucial to be aware of the power dynamics within the group. Knowing who the key figures are and positioning them appropriately is essential. However, this doesn’t mean that the photograph should feel rigid or staged. By employing subtle cues and body language, I can create a sense of hierarchy while maintaining a relaxed and inclusive atmosphere. Very high profile people are aware of group dynamics and are careful to stand straight to the camera, favouring neither those on their right nor those to their left. This is tricky for me visually but is absolutely correct. I have to compensate directing the rest of the group to bring in pictorial subtlety.

Working quickly and assertively

One of the biggest challenges in group photographs is the need to work swiftly and assertively without disrupting the event. People attend events to engage, celebrate, or conduct business, not to spend hours posing for photographs. That’s where my experience and expertise come into play. I communicate clearly and confidently with the group, giving precise directions to ensure everyone is in the right position. This includes suggesting adjustments in posture, facial expressions, and even engaging in light chat to help participants relax and convey genuine emotions.

Mindful of background and lighting

The background plays a vital role in setting the scene and creating context. Whether it’s a stately home, a conference centre, or a lush outdoor garden, I use the surroundings to frame the group. A dynamic group photograph is not just about the people; it’s about the entire composition. The background should complement the group and add to the overall story.

Lighting is another critical factor. There is no time to use photographers lamps, and they would completely remove the atmosphere of the event. Nevertheless, lighting must be strong enough to give a good enough depth of focus so that those at the forefront and those at the back are equally lit and focussed. It’s my responsibility to use the existing lighting conditions and make any necessary adjustments to ensure that the group is well-illuminated without harsh shadows.

Creating a positive atmosphere

In every event I cover, I aim to create a positive atmosphere that encourages genuine expressions and interactions. It’s about capturing the warmth and camaraderie among group members, even in formal settings. I always talk to the group to break the ice and put people at ease. This not only results in more natural expressions but also helps in building a rapport with the group.

ED&I (Equality, Diversity, and Inclusion)

Now that diversity and inclusion are at last at the forefront of many organizations’ values, I bring my expertise in ED&I (Equality, Diversity, and Inclusion) into my photography work. This means being mindful of the composition, ensuring that everyone is positioned in a way that reflects their importance and contribution, regardless of their role, background, or appearance. The end goal is to create images that resonate with a diverse audience, fostering a sense of belonging and representation.

The contrast with static photography

The contrast between dynamic group photography and static, monotonous rows couldn’t be starker. The latter often feels cold, impersonal, and uncomfortable to look at. It fails to convey the true spirit of the event or the relationships among the participants. In contrast, dynamic group photography tells a story, captures emotions, and brings out the essence of the moment. It’s a visual representation of the connections, energy, and inclusivity present in the group.

Finally – how to create dynamic group photography

As a high-profile event photographer specializing in formal group photographs and team photography and ED&I, my methodology revolves around swiftly and positively directing the composition of a group while acknowledging the hierarchy of status. I strive to create dynamic images that tell a story, respecting the nature of the event and the participants. It’s a delicate balance of working quickly, assertively, and respectfully, all while considering the background and lighting, the physicality of the individuals (and clothing), and fostering a positive atmosphere of inclusivity. Dynamic group photography is not merely about taking pictures; it’s about creating images that capture the heart and soul of the event.


The Silver Apples Photography portfolio for group photographs and team photography can be found by clicking here

Internship team photograph, at a think tank corporate event

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MCA annual awards, The Great Room, Grosvenor House Hotel, London. Corporate event photographer Jenny Aston

How to hire a Corporate Events Photographer

Written by Jenny Aston on . Posted in Corporate event photographer, Corporate Events, Corporate photography, Event photography, Professional photography. 38 Comments on How to hire a Corporate Events Photographer

What to think about when hiring a corporate photographer

  |  Jenny Aston

Corporate events photographer 4

How to hire a Corporate Events Photographer

Now that media and content is becoming so central to driving visibility, corporate events play a pivotal role in fostering relationships, expanding networks, and achieving organisational goals.

Hiring a corporate events photographer; Whether it’s a grand product launch, an annual company conference, a sector award ceremony or an exclusive gala dinner; capturing the essence of these events is paramount. This is where a professional corporate events photographer steps in, ensuring that every moment is preserved in high-quality, visually compelling imagery.

At Silver Apples Photography, I understand the significance of hiring a photographer who meets your requirements. But it is also essential to manage risk by working with professionals who have copious experience, not just a smart website. In this comprehensive guide, I will walk you through the essential steps to help you find the perfect corporate events photographer for your specific needs.

  1. Defining Your Objectives

Before you start your search for the ideal corporate events photographer, it’s crucial to have a clear understanding of your objectives. Ask yourself questions like:

  • What is the primary purpose of the event?
  • What specifics do you want to capture?
  • What style of photography best suits your brand and event?
  • Who are the key players that need capturing?
  • How will the images resonate with your brand’s values and objectives.

By defining your objectives, you can tailor your photographer search to match your event’s unique requirements. This clarity will set the foundation for a successful partnership.

  1. Research and Referrals

Begin your quest for the perfect event photographer by researching reputable professionals in the field. Look for photographers who specialise in corporate events, as they will understand the unique challenges and expectations involved.

Align your selection with the ethos of your company. It is important to match the photographer with the company policy, both from the selection of photographer and from the pictures taken. Is the photographer and their eye a good match for your diversity and inclusion statement, for example. I will write more about this in a future article.

  1. Portfolio Assessment

A photographer’s portfolio is a window to their expertise and style. Dive deep into their portfolio, paying close attention to their past work at corporate events. Look for diverse examples that showcase their versatility in capturing different types of corporate gatherings.

Examine the quality of their images, the composition, and their ability to tell a story through visuals. The best corporate events photographers are adept at creating a narrative through their shots, ensuring that your event’s essence is interestingly portrayed.

  1. Consultation and Communication

Once you’ve shortlisted a few potential candidates, it’s time for a consultation. This is an opportunity to discuss your event’s specifics and gauge the photographer’s understanding of your needs. Effective communication is key, and a photographer who actively listens and collaborates with you will likely deliver better results.

  1. Equipment and Technical Expertise

To ensure the highest quality photographs, inquire about the photographer’s equipment and technical expertise. Professional-grade cameras, lenses, and lighting equipment are essential for capturing corporate events in various lighting conditions. That is a given, but ask them also what is their backup for equipment failure. Ask about their experience with post-production techniques as well, as photo editing is a crucial part of the process.

  1. Pricing and Packages

Budget considerations are a significant factor in hiring a corporate event photographer. Request detailed pricing information, and make sure it aligns with your budget. Be wary of hidden costs, and ask for a breakdown of what is included in each package. Find out how you receive the image files, discuss file size and set an agreed submission time.

  1. Client Reviews and Testimonials

Reviews and testimonials from previous clients can provide valuable insights into a photographer’s professionalism and the overall experience they offer. A photographer with a track record of satisfied clients is more likely to meet or exceed your expectations. You may have to ask for this; some photographers, like me, prefer to keep their clients private.

  1. Availability and Schedule

Before finalizing your choice, confirm the photographer’s availability on your event date. Ensure they can commit to the entire duration of the event and any pre- or post-event photography needs.

  1. Contract and Terms

Once you’ve found the perfect corporate events photographer, it’s crucial to establish the terms of your agreement. A well-drafted contract should outline all the details, including the scope of work, pricing, delivery deadlines, and any additional services.

  1. Finally

Hiring a corporate events photographer is an investment in capturing the essence and success of your corporate gatherings. Experienced photographers understand the importance of creating images that resonate with your brand’s values and objectives. By following the steps outlined in this guide, you can ensure that you select a corporate events photographer who not only meets your expectations but surpasses them, leaving you with a collection of images that reflect the essence of your event.

The Silver Apples Photography portfolio for corporate event photography can be found by clicking here

The  portfolio for hybrid and online event photography can be found by clicking here

And the page with more information about corporate event photography can be found by clicking here

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Delegates at a conference on Equality, diversity and inclusion (ED&I)

Equality Diversity and Inclusion – or ED&I

Written by Jenny Aston on . Posted in Equality diversity and inclusion, Corporate event photographer, Corporate Events, Corporate photography, ED&I, Event photography. 51 Comments on Equality Diversity and Inclusion – or ED&I

Recording diversity: ED&I / Equality Diversity and Inclusion; how photography can align with corporate policy on workplace inclusion.

 |  Jenny Aston

Delegates at a conference on Equality, diversity and inclusion (ED&I)

Equality Diversity and Inclusion – how photographers can contribute to a better environment.

When I first submitted this article to my social media I had a slight knot of worry that I may have used the wrong terms, perhaps I should have passed it in front of some legal expert. Counter culture is so strong that I was concerned even to put something in print. However, I have always felt that it is better to use my voice than be silent on important subjecs. I have re-written various paragraphs and – here it is.

Equality Diversity and Inclusion have become more than just buzzwords in todays corporate environment, and rightly so. They are guiding principles that shape the culture and identity of organizations.

Equality diversity and inclusion – by understanding the positive benefit and the importance of contribution by people from diverse backgrounds, best practice brings respect across the board. Companies around the globe are signing up to excellency principles, making concerted efforts to foster a workplace environment that celebrates difference, and values every individual’s unique contribution. As a photographer, I firmly believe that my lens has a pivotal role to play in reflecting and promoting these values. This belief has been at the core of my practice throughout my career. In fact it was why I first took up photography as a teenager. In this article, I will share my views on how my photography aligns with corporate policy, mission statements and ethos in terms of equality diversity and inclusion in the workplace.

It has to be said that organisations which have an authentic Equality Diversity and Inclusion or ED&I policy will reap the rewards, and these rewards will be visible. Creating an environment where the workforce can bring their whole selves to work, without covering or masking, is good for business. It is also good for the client, the product, the end result. An inclusive workplace promotes innovation, problem solving, increases markets. It also attracts talent, extends retention, produces high performance teams and builds reputation. I am going to point out two marketing campaigns that absolutely illustrate this; first the Victoria’s Secret #Undefinable brand which has extended from the traditional skinny ‘Angels’ to intimate clothing for a more inclusive body type and now for people of mixed ability for VS Adaptive. The second is the Virgin Atlantic reel, which I’m sure many people have seen by now.

Photography is a powerful medium. It is not just about taking pictures but building a story about the company as a whole. In an era of visual overload, where photo editing and filters can easily distort reality, I strive to capture the unfiltered, genuine moments that reflect the true essence of a company’s workforce. My lens does not discriminate, and I ensure that every individual including those with protected characteristics, is given a fair chance to be seen and heard. This approach mirrors the commitment of inclusive organizations to create a level playing field of equality for all their stakeholders, valuing their unique perspectives and experiences.

In a corporate setting, this means capturing the essence of a diverse workforce. It means showcasing employees of different genders, ethnicities, ages, abilities, and orientations in a way that reflects their authentic selves. By doing this, I help companies present themselves as places where everyone can find a sense of belonging and respect. Corporate events, awards and conferences are situations when a company can illustrate its commitment to diversity and inclusion. This is where the effectiveness of an ED&I policy shows its reward with and to the workforce, the clients, the service and the organisation. I play my part by recording this success.

In an inclusive workplace, it is essential for all employees to feel heard and valued. My photography can play a role in amplifying those voices and conveying the stories that make each person unique. By doing so, I hope that I help create a sense of community, where individuals can relate to and support one another, fostering a culture of inclusion. This authenticity aligns with corporate policy that emphasize transparency and trust. Authentic photography demonstrates a commitment to sincerity, which is an integral aspect of an inclusive workplace culture where individuals can bring their whole selves to work without fear of judgment.

Additionally, my photography plays a role in challenging stereotypes and biases. Equality diversity and inclusion are not just about representation but also about breaking down the preconceived notions that can hinder growth and innovation. By showcasing employees in roles and situations that challenge traditional expectations, I can encourage viewers to question their own biases and perceptions. I can also challenge the stereotypes that may exist. This, in turn, contributes to the corporate mission of creating a workplace where talent and potential are recognized above all else.

I believe that my photography aligns with an Equality Diversity and Inclusion or ED&I corporate policy by fostering a sense of pride and unity among employees. When employees see themselves and their colleagues represented in the company’s visual identity, it sends a powerful message that they are valued, and their contributions matter. This sense of pride and unity is a fundamental component of inclusive workplaces, where employees are not just part of a workforce but part of a family. My photography can help create an emotional connection between employees and their organization, encouraging them to actively engage with the company’s mission of diversity and inclusion.

Photography is a potent medium that can shape perceptions and convey powerful messages. As a photographer, I see my role as an essential part of an ED&I corporate policy. Through this work, I contribute to creating a more inclusive corporate culture, where every individual’s unique contribution is celebrated, and differences are seen as strengths rather than weaknesses. In the age of visual storytelling, the camera’s lens is a powerful tool for promoting diversity and inclusion in the workplace, and I am proud to play my part in this important journey. I must add that I have consciously not included photographs in this article. It would feel as if I were labeling people – have I covered this, have I covered that?? You will have to look at my greater portfolio to see how I have put this into practice. The lead picture is from a conference on ED&I / equality diversity and inclusion.

I thank the organisations who commission work from me, for their education, encouragement and support. We are all learning together, growing together and benefitting from environments that promote equality diversity and inclusion.

Equality Diversity and Inclusion (or ED&I) Resources;

For more information see  Equality Diversity and Inclusion or ED&I | Law Society

The Silver Apples Photography portfolio for corporate event photography can be found by clicking here

The  portfolio for hybrid and online event photography can be found by clicking here

And the page with more information about corporate event photography can be found by clicking here

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